Wednesday, April 7, 2010

The Deal with Demand Studios

Okay, folks, here it is in a nutshell, the down and dirty on Demand Studios.

Their editorial process (and frequently the editors themselves) suck.

This will be the single biggest problem with the change in how eHow operates. Hobbyists who flourished at eHow will not be able to cope with the mercurial nature of Demand Studios editorial review.

If Demand Studios had made a concurrent commitment to improve their editorial process (which has been a big complaint among their writers for years) I would be more optimistic about the big changes at eHow.

But they aren't.

Which means when/if I (or you) write an article about the color Blue and get an editor who tells me I must also mention the Moon Landing or else I'll get a rejection, I will be sh*t out of luck. As will you. This is a common editor issue and Demand Studios has consistently done nothing to address it.

For the time being, until the dust settles, I would do nothing for Demand Studios except upfront pay assignments. With upfront pay, they can't suddenly come back and pull the rug out from under your feet. You know you will never have the rights to the work vs. one day you have them, the next day you don't. I would take the income hit and just focus on other websites to diversify my earnings while waiting to see exactly what rises from the rubble.

And FYI the writing was on the wall for this change according to this interview:

"Large authority site content mills are all the rage in early 2010. Will they still be an effective business model in 2013?

It's tough to see how this could be quickly and effectively reined in, at least not by algorithm. I assume that this kind of empty filler content is not very useful for visitors — it certainly isn't for me. So I also assume it must be on Google's radar.

I'd say there's a certain parallel to the paid links war, and Google's first skirmishes in that arena gave then a few black eyes. So I expect any address to the cheap content mills to be taken slowly, and mostly by human editorial review.

The problem here is that every provider of freelance content is NOT providing junk - though some are. As far as I know, there is no current semantic processing that can sort out the two."

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