Thursday, November 5, 2009

eHow Back Link Strategy (Part 2)

Go read the first post on this topic here. It gives the whys and hows of the strategy I'm going to outline below. Plus it covers the results, a.k.a. the money, of back linking.

Here are my rules on back links for eHow.

1. Back link everything you can. I find that the critic in me comes out during back linking as in 'oh, I think that article sucks' or 'Who cares about this topic?' or 'I don't care if I make money on that' or 'This article is waaaay out of season. No one wants to learn about summer in winter.' Ignore the voice and back link every single article you've posted on eHow. Don't think about it, just do it.

2. Don't build links too fast. I could be wrong on this, but a big part of niche blogging is letting content age and not linking too fast. I am extending that practice to my eHow content. Back link articles that are at least 1 month old. However, also feel free to play around with this rule and see what works for you. So I guess this is more of a suggestion.

3.Don't bother with back linking until you've got at least 50 articles. The money on eHow is in quantity. If you don't have enough content to reach critical mass, you are better off writing more articles. Back links are the final step, not the first. The first step is to write the content!

Until you write the content, just bookmark this post or print it out. Don't read further until you have 50 articles. 100 is even better!

4.Learn about SEO, search engine optimization. Quality for ehow lies in good SEO. The money is found in Quantity of good SEO. If you don't know what the Google Adword Keyword Tool is and have never used it, you are not ready for back linking. Back links are the cherry on the sundae, not the ice cream or the fudge. Get the ice cream and fudge going first--to carry a bad comparison to the bitter end.


Create blogs in all the categories you write in and post links to your articles. Blogs that you own are part of your long term content marketing strategy.

Also write unique posts for those blogs every once in a great while so the blog doesn't look like a 'blog farm' which is a no-no for Google. You can use a free service like Blogger. I would avoid using adsense on these blogs, but you can eventually use a Blogger blog to get an adsense account (which is important for making money on other sites you may wish to write on).

HUB PAGES - Not Recommended

I love the format of Hub Pages, but as far as earnings? They SUCK. Views are slow. Earnings are slower. HP is not the best back link option. You have to create new content and maintain your 'hubber score' so the links you put in remain 'do follow'. (Do follow links are back links. If your hubber score drops below 74, your back links become 'no follow' meaning they give your content zero link juice. So you end up babysitting your score which is a pain.)

Between having to create content and maintain your Hubber Score, Hub Pages is high maintenance. Best avoided unless and until they actually prove to be a viable source of earnings on par with eHow. I only mention them because HP is where I first started experimenting with back links.

If you do work with Hub Pages, you'll want a Google Adsense account so you can make money off of any ad clicks your content may receive. You should also slant your content toward selling Amazon products as HP earnings seem to do better when hubbers market Amazon affiliate items.

EZINE -Not Recommended

Ezine is an online article directory. People use ezine content for websites, blogs and newsletters. It provides back links via the requirement that all content users post the author's bio which includes a back link to whichever site the author is promoting. It is a valid, but time consuming way to build back links. Avoid it unless you have no other choice or unless you need a really high ranking back link. Google loves Ezine and they have tons of rank and authority which juices up your back link.

The important difference between Ezine and sites like Hub Pages is Ezine doesn't share ad revenue. You basically give your article away for free in exchange for the back link.

There are other article directories out there that operate similar to ezine. This information should apply equally to them as well.

- Sort of Recommended - Like Ezine but with Adsense

The title says it all. I like Infobarrel as an alternate source of passive income. Not so much as a source of back links, but you can kill two birds with one stone. Write for Infobarrel to diversify your income and build back links as you go. I like IB over Hub Pages because you don't have to babysit your score to get do follow back links.

However, note that you need an adsense account. Those Blogger blogs I suggested you start are going to come in handy in terms of getting you started with an Adsense account.

XOMBA -Recommended

Xomba allows users to post links and blurbs to web content. It is simple. Fast and easy to use. You can upload your Google Adsense id as well, so if anyone clicks on an ad, you might make some money. It also has decent Google authority and rank.

This is a good place for creating back links. Community participation is optional, but I would suggest spending a minute or two rating other people's posts and friending people at random.

Oh, and note that Xomba has identified Hub Pages links as spam. So no linking to HP content.


She Told Me is similar to Xomba. It allows you to post a blurb and a link. So an excellent and easy way to make a back link. Fast to use too.

Community participation is optional, but I would suggest spending a minute or two rating other people's posts and friending people at random.

Propeller - Recommended with Reservations

Propeller is similar to She Told Me and Xomba, but the site is glitchy (right now I can't even log in and I can't tell if they've accepted what I uploaded or not) and mass uploads of content are frowned upon.

Maybe save Propeller for those times when you really want to push an article. I don't see it being efficient for mass article promotion. Which is probably how they like it!

Community participation is optional, but I would suggest spending a minute or two rating other people's posts and friending people at random.

REDDIT - Recommended

Reddit is another great place to build back links. It's fast and easy to use. However, this is an active community that will not respond well to a flood of article links. So parcel links out slowly, maybe 3 or 5 at a time to avoid getting in trouble with users.

Community participation is probably a good idea and I would suggest spending a minute or two rating other people's posts and friending people at random.

Do Follow Digg
- Recommended

Do Follow Digg is a hole-in-the-wall website (at least that's how it strikes me) with high authority and google page rank. It appears you can post up to 3 links a day. That's all I know. There's no 'about' page or FAQ. You're kind of on your own, but because of its rank, it's a good place for back links.

The hard part is keeping track of which 3 you've uploaded because Do Follow Digg lacks user features found on other sites, such as a 'my posts' list. You'll need a spreadsheet or some kind of system to keep track of what has been submitted.

There are other sites beyond the ones listed above. These are just the sites I have worked with so far. As time permits, I may blog about other sites that I've found.

I hope you've found this helpful. Note that one or two links are affiliate links that don't hurt you at all, but might help me.

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